"Exhilarating!"

Reading the Sunday paper, I noticed that Time's Richard Corliss is blurbed on two separate film ads, calling each touted cinematic fete "exhilarating." Now, I know there are only a limited number of adjectives in the world, but if your goal is to get quoted on these things, then pick a new one!

For that matter, not many movies are exhilarating, and if they are, they're usually something in your face, like "The Devil's Rejects" and not "Chicken Little".